Meet our Professional Team

Martin Lara is a marriage of creative talent, good judgement and a tamed ego — a dream come true in an artist. Martin is exceedingly gifted, yet blessed with a calm self-assurance and thorough professionalism appreciated by clients and co-workers alike. A graduate of New Mexico State University, Martin's overriding concern is understanding clients' likes and needs and then finding ways to reflect these through his work.


The professional team at The Pinnacle Company includes some of the best talent in the area. Together, we provide a superior blend of skills and knowledge in the consumer and service fields, community and media relations, healthcare expertise, education of low-income communities, public sector expertise, government relations, multilingual/multicultural communications, grassroots organizing, event planning, and production of award-winning campaigns and collateral materials.