The Pinnacle - Under Construction

The Pinnacle is a 500 acre mixed use regional development project scheduled to open in 2014 in Bristol, Tennessee.

Primary anchor tenants include Belk and Bass Pro Shops, who are expected to provide major draws for shoppers and other retail locations. The Pinnacle is located off Interstate 81 at Exit 74, and it is designed to be the region's premier shopping destination, serving customers in Northeast Tennessee, Eastern Kentucky, Western North Carolina and Southwest Virginia.

Phase one development will include more than 1.3 million square feet of retail, dining, medical office space, hotel, and entertainment options, as well as an outdoor amphitheater. With the diverse shopping options, as well as the inclusion of premium stores such as Belk and Bass Pro Shops, The Pinnacle will offer visitors a shopping experience unrivaled by other TriCities retail destinations. The Bass Pro Shops store will include 105,000 square feet, and the Belk store will be a two-story location with 132,000 square feet.

Construction began on the project in 2013, and the stores will open in two phases from mid 2014 to early 2015. The plan originally called for three phases, but interest from other retailers has been high enough to increase the development speed. The Bristol location is attractive to retailers, as more than 625,000 people live within an hour of The Pinnacle, including a high percentage of homeowners. 

The project has also created enthusiasm from residents and city officials, who have approved the rezoning request for the entire development area. Separate groundbreaking ceremonies for the anchor stores have celebrated the successful progress of The Pinnacle, with local, regional, and state businessmen and political leaders in attendance.


Developer Steve Johnson looks over the site while standing in the future Belk location. "Belk was the key," said Steve Johnson, president of Johnson Commercial Development. "Bass Pro is a great tenant that certainly legitimizes the regional aspect of this development. But without that big department store, the junior anchors and specialty retail-lifestyle folks only get so excited. Belk attracts the female shopper and that drives the specialty retail and lifestyle."

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